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Fuel customer engagement and team productivity with AI marketing tools built directly into your platform. Guide customers through personalized journeys with automation powered by Einstein.

Segment Creation

Segmentation on legacy platforms can take weeks or more — now you can do it in seconds. Create precise segments fast using natural language prompts and generative AI. Get easier data discovery, more audience precision, faster speed to market, and less reliance on technical teams.

Bring your own model (BYOM)

Easily build, train, and deploy your custom models using common data science solutions like Amazon SageMaker and Google Vertex AI — all without having to copy any data. Leverage product interest scoring, propensity to churn, and customer lifetime value for more enriched customer profiles.

Lookalike Modelling

Use your known high-value audience segments to identify similar customers within Data Cloud. This will allow you to expand the reach of your campaigns to the audiences where it has a higher potential to resonate.

Journey Optimization

Create, test, and optimize personalized campaign variations with built-in predictive AI. Make every moment count by automating and customizing all aspects of customer engagement — including channel, content, timing, and send frequency. Scale dynamic journeys and improve productivity with AI.

Content Creation and Selection

Solve the content bottleneck in your personalization. Using generative AI — grounded by your first-party, brand, and campaign data — you can instantly create on-brand copy and visual content to scale personalization and testing, while safeguarding trust.

Messaging Insights

Marketing can be unpredictable, but with Einstein, you're always one step ahead. Surface real-time campaign anomalies like engagement rate drops so your teams can resolve performance issues in the moment. No more surprises — just actionable insights.

AI Scoring

Make it easier for your marketing and sales teams to work more efficiently together. Let Einstein automatically analyze your marketing data with AI scoring to identify your top prospects and leads.

Key Account Identification

Elevate your ABM strategy with Einstein. Pinpoint ideal accounts with automated tier rankings based on historical data. Boost your engagement programs and account insights to drive more conversions. And leverage unified data to align marketing and sales, inform decision-making, and improve campaign success.

Full Funnel Multi-touch Attribution

Gain full-funnel marketing and sales insights with AI-powered Multi-Touch Attribution. Choose from multiple native attribution models like Einstein Attribution to gauge the impact of channels, events, and sales team activities on your pipeline. Boost campaign efficacy and ROI with AI-driven insights.

AI-Driven Event Triggers

Analyze interactions to pinpoint each customer’s next-best action. Convert customers by combining real-time data, AI decisioning, and automation to turn web or app browsing into strong offers. Automate recommendations based on purchase history and intent. Trigger individual journeys across email, mobile, and ads, based on real-time behavior. Scale personalization within CRM for sales and service — and offline experiences like kiosks and point of sale.

Real-Time Affinity Polling

Use AI to efficiently analyze in-the-moment intent data and past business engagements to find customer affinities, interests, and preferences. Use these insights to deliver individualized messaging, personalized offers, and higher conversion rates across your website, app, and channels.

AI-Automated Offers

Transform your real-time customer data into high-conversion experiences. AI combines real-time customer intent and behavioral data with your stated business goals to personalize each offer for each individual customer, across any touchpoint — giving you higher customer satisfaction and conversion.

AI-Powered Data Integration

The speed and quality of your cross-channel analytics starts with data management. Forget Excel sheets, broken formulas, and data maintenance — now you can automate data management, unification, and KPI standardization in one tool. Use our dynamic out-of-the-box data model and AI-powered connectors to save time on data updates and metric standardization — so you can spend more time focusing on improving your marketing effectiveness.

Marketing Performance Insights

Optimize your campaigns with automated analysis. Uncover actionable insights with AI trained to optimize your campaign creative, offers, and audiences by your business KPIs. See where you can cut overspending and where you can double down on success with interactive visualizations and plain language explanations — all while your campaigns are still in flight.

Automated Planning and Pacing

Efficient and effective advertising starts with the right plan and oversight. Use predictive AI to get insights and recommendations into how to more effectively allocate spend across platforms. This allows you to optimize spend pacing with connected media buy and delivery data and real-time alerts to catch overages and underspent budget in the moment.