Stand Out. Attract the Right Customers & Keep Them.
Don’t waste time & money on GTM resources that you don’t need
Do more with what you have. Beat your competitors in the race to adopt AI, and do it responsibly
Marketing expertise for pre-seed to series C B2B startups and small companies that want to grow efficiently.
Attract the right customers that will stay and advocate for you
You built a great product, and yet…
Without Product-Market-Fit (PMF) and Go-To-Market-Fit (GTMF), efforts can be wasted, investing in inefficient channels, attracting the wrong customers, and forcing customers into a buying journey that doesn’t align with their expectations and needs.
This misalignment not only increases your customer acquisition costs but also leads to higher churn rates, impacting your profitability and preventing a healthy LTV:CAC ratio of 4+.
Hiring the right strategic CMO/VP of Marketing is hard.
Building the right executive team takes time, and any misstep can be extremely expensive.
But you need to grow now.
We understand the challenge you face. We can join your team as the strategic marketing leader, align with sales, customer success and product to drive sustainable growth.
Meet Ripple
Hi! I’m Sabrina De Veylder and I founded Ripple. I’m an engineer turned VP of Marketing with 23+ years of experience in B2B SaaS, IoT and Hardware businesses.
I've guided growth in diverse environments - from Fortune 500 companies to dynamic startups. Managing several $150M global P&Ls and leading marketing and SDR teams, I've consistently driven business growth, and successfully launched several products worldwide. My global perspective, shaped by working in the US and Europe, and being fluent in English, Spanish and French, influences our strategies and brings a unique understanding of multicultural differences if applicable.
How would you like to move forward?
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Onboard a marketing executive
Ideal for startups from pre-seed to Series C and small companies, who need expert guidance to define their marketing & GTM strategies and align them with market demands to make sure that critical initiatives remain on track and to ensure efficient growth.
Monthly retainer
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Boost your marketing programs
Perfect for tackling specific marketing challenges, this service stems from ideation to execution, and includes defined project deliverables.
Click Learn More to see examples.
Project-based engagement
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Do more and better with AI
Ideal for startups and small companies aiming to leverage AI with limited resources, this service simplifies the journey into AI adoption. Focused on maximizing your existing resources, it offers practical guidance on implementing AI tools effectively and responsibly. We identify specific AI applications to boost productivity and forecast performance, making advanced technology accessible and beneficial for your business.
Project-based engagement
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Get continuous strategic advice
Designed for businesses seeking ongoing marketing advice, feedback on specific strategic decisions and /or guidance on new challenges or unexpected changes.
Hourly engagement
Companies we’ve worked with